We created Apple’s most accessible and inclusive campaign for the award-winning Sundance film CODA, which is the story of Ruby, the only hearing member of a deaf family. The film won best supporting actor and best picture at the Oscars. One of our big ideas for the campaign, “A Playlist Curated by Deaf People,” won 2 Bronze Lions at Cannes.
"Growing up with a parent who is very hard of hearing, I learned at a young age that THE EXPERIENCE OF MUSIC AND SOUND GO BEYOND JUST WHAT YOU CAN HEAR. With my passion for music and affinity to Ruby's story, I wanted to shine a light on this unique perspective. "
A playlist CURATED by DEAF PEOPLE
Apple TV+ CODA
VRBO
More Access MORE STAYS
VRBO
More Access MORE STAYS
I led creative and art direction for Vrbo’s Societal Trust campaign - a project close to my heart, aimed at making vacation rental travel more accessible for everyone.
In partnership with the incredible team at Becoming rentABLE - and alongside our collaborators at Code & Theory - we built a toolkit to help Vrbo hosts make their properties more inclusive, from quick listing updates to simple home upgrades. We brought this to life through a colorful, character-driven infographic, an interactive landing page, host training modules, and social assets designed to educate and inspire.
The work was rooted in a clear need: 1 in 4 people has a disability, but fewer than 1% of short-term rentals are accessible. We wanted to change that by showing hosts just how doable and impactful small upgrades can be - with visuals, storytelling, and guidance that feel intuitive, achievable, and easy to act on.
PROJECT ROLE: ASSOCIATE CREATIVE DIRECTOR & ART DIRECTOR
I led creative and art direction for Vrbo’s Societal Trust campaign - a project close to my heart, aimed at making vacation rental travel more accessible for everyone.
In partnership with the incredible team at Becoming rentABLE - and alongside our collaborators at Code & Theory - we built a toolkit to help Vrbo hosts make their properties more inclusive, from quick listing updates to simple home upgrades. We brought this to life through a colorful, character-driven infographic, an interactive landing page, host training modules, and social assets designed to educate and inspire.
The work was rooted in a clear need: 1 in 4 people has a disability, but fewer than 1% of short-term rentals are accessible. We wanted to change that by showing hosts just how doable and impactful small upgrades can be - with visuals, storytelling, and guidance that feel intuitive, achievable, and easy to act on.
