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We created Apple’s most accessible and inclusive campaign for the award-winning Sundance film CODA, which is the story of Ruby, the only hearing member of a deaf family. The film won best supporting actor and best picture at the Oscars. One of our big ideas for the campaign, “A Playlist Curated by Deaf People,” won 2 Bronze Lions at Cannes.

"Growing up with a parent who is very hard of hearing, I learned at a young age that THE EXPERIENCE OF MUSIC AND SOUND GO BEYOND JUST WHAT YOU CAN HEAR. With my passion for music and affinity to Ruby's story, I wanted to shine a light on this unique perspective. "

A playlist CURATED by DEAF PEOPLE

Apple TV+ CODA

CRESCO CANNABIS

CRESCO LABS

I was the lead creative at Cresco Labs working across the entire house of brands on everything social and digital. 

During the year I was there, I launched 3 brands, produced 3,000+ pieces of content, managed all creative for our biggest brands Cresco Cannabis and High Supply, and contributed to doubling the size of the business to a record $153.3M revenue in Q3 2020.

CRESCO LABS

PROJECT ROLE: CONTENT DIRECTOR, CREATIVE STRATEGIST & ART DIRECTOR

HIGH SUPPLY
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