We created Apple’s most accessible and inclusive campaign for the award-winning Sundance film CODA, which is the story of Ruby, the only hearing member of a deaf family. The film won best supporting actor and best picture at the Oscars. One of our big ideas for the campaign, “A Playlist Curated by Deaf People,” won 2 Bronze Lions at Cannes.
"Growing up with a parent who is very hard of hearing, I learned at a young age that THE EXPERIENCE OF MUSIC AND SOUND GO BEYOND JUST WHAT YOU CAN HEAR. With my passion for music and affinity to Ruby's story, I wanted to shine a light on this unique perspective. "
A playlist CURATED by DEAF PEOPLE
Apple TV+ CODA
SMARTWATER ASMR VIDEOS
PROJECT ROLE: ART DIRECTOR FOR GIPHY PARTNERSHIP,
SMART TOOLS & SMART CRAVINGS
We created organic and paid social for Smartwater including ASMR-inspired video content and GIPHY stickers generating over 13.8 million views.
SOCIAL
SMARTWATER
BANNER
FOOTPRINT ASSETS
EXPERIENTIAL
We designing footprint assets for Smartwater’s experiential activations, launching their flavor infused water.