We created Apple’s most accessible and inclusive campaign for the award-winning Sundance film CODA, which is the story of Ruby, the only hearing member of a deaf family. The film won best supporting actor and best picture at the Oscars. One of our big ideas for the campaign, “A Playlist Curated by Deaf People,” won 2 Bronze Lions at Cannes.
"Growing up with a parent who is very hard of hearing, I learned at a young age that THE EXPERIENCE OF MUSIC AND SOUND GO BEYOND JUST WHAT YOU CAN HEAR. With my passion for music and affinity to Ruby's story, I wanted to shine a light on this unique perspective. "
A playlist CURATED by DEAF PEOPLE
Apple TV+ CODA
NIKE
Air Max 270 LAUNCH
PROJECT ROLE: CREATIVE, ART DIRECTOR, CONTENT
CREATOR & EDITOR FOR A270 LAUNCH
NIKE
Air Max 270 LAUNCH
PROJECT ROLE: CREATIVE, ART DIRECTOR, CONTENT
CREATOR & EDITOR FOR A270 LAUNCH
We partnered with Nike Chicago to concept, produce, and shoot a social campaign for the release of the Air Max 270 shoes for Air Max Day.