top of page

Inspired by the film's dark humor, we crafted Momomon as a clout-chasing narcissist using the movie release to become more famous. We ideated dozens of scenarios that could have occurred in the world of the film and then imagined how Momomon would authentically post them to TikTok.

PROJECT ROLE: SENIOR CREATIVE FOR BULLET TRAIN

To promote the movie Bullet Train, our team invented a TikTok persona from scratch for a mascot named Momomon, whose total time on screen was approximately 2 minutes.

SONY

Bullet Train TIK TOK CAMPAIGN

SONY

Bullet Train 

TIK TOK CAMPAIGN

PROJECT ROLE: SENIOR CREATIVE FOR BULLET TRAIN

PREVIOUS PROJECT

NEXT PROJECT

bottom of page