We created Apple’s most accessible and inclusive campaign for the award-winning Sundance film CODA, which is the story of Ruby, the only hearing member of a deaf family. The film won best supporting actor and best picture at the Oscars. One of our big ideas for the campaign, “A Playlist Curated by Deaf People,” won 2 Bronze Lions at Cannes.
"Growing up with a parent who is very hard of hearing, I learned at a young age that THE EXPERIENCE OF MUSIC AND SOUND GO BEYOND JUST WHAT YOU CAN HEAR. With my passion for music and affinity to Ruby's story, I wanted to shine a light on this unique perspective. "
A playlist CURATED by DEAF PEOPLE
Apple TV+ CODA
In partnership with Dr. Dre & Jimmy Iovine, we created the promo video, website, & visual identity for Iovine & Young Center. IYC is an interdisciplinary program that reimagines the high school experience. The program integrates design, business, and technology with traditional classes to better prepare students regardless of whether they continue their education post-high school.
The students learn by bringing their ideas to life and working together across disciplines to gain hands-on experience in real-life situations. They are encouraged to learn how to think, not just what to think.
PROJECT ROLE: SENIOR ART DIRECTION FOR IOVINE & YOUNG CENTER LAUNCH
IYC
Iovine & Young
CENTER
We worked with the legendary Dr. Dre on the voiceover for this video.
