We created Apple’s most accessible and inclusive campaign for the award-winning Sundance film CODA, which is the story of Ruby, the only hearing member of a deaf family. The film won best supporting actor and best picture at the Oscars. One of our big ideas for the campaign, “A Playlist Curated by Deaf People,” won 2 Bronze Lions at Cannes.
"Growing up with a parent who is very hard of hearing, I learned at a young age that THE EXPERIENCE OF MUSIC AND SOUND GO BEYOND JUST WHAT YOU CAN HEAR. With my passion for music and affinity to Ruby's story, I wanted to shine a light on this unique perspective. "
A playlist CURATED by DEAF PEOPLE
Apple TV+ CODA
We shaped brands by integrating immersive, authentic, and culturally relevant experiences.
I came up with concepts and strategy, designed footprint assets, and directed content for these experiential events. For many of the projects, I also played the role of photographer, videographer, and editor for the recap and case study videos.
ANNEX
Annex EXPERIENCE
MOJO CLIFF BAR CASE STUDY
PROJECT ROLE: ART DIRECTOR & CONTENT CREATOR FOR HIPLET, CONVERSE, MOJO CLIF BAR, & PEET’S COFFEE
CONVERSE RECAP VIDEO
